Apple vs Samsung
Two of the most popular smartphone brands in the world. They have different strengths and weaknesses, and the best choice for you may depend on your personal preference, budget, and lifestyle. Here are some of the main differences between them:

Price and Value-Samsung phones are generally cheaper than Apple phones, and offer more variety in terms of models and features. Samsung also has more deals and discounts available for its phones. Apple phones are more expensive, but they retain their value longer and have a more consistent software experience. Apple phones also integrate well with other Apple products, such as AirPods or Apple Watch².
Cameras: Apple phones are known for their high-quality cameras, image consistency, and video quality. They have a more neutral image profile and less aggressive image processing. Samsung phones have more versatile cameras, with more features and modes to play with. They have a more vibrant image profile and more advanced image processing. Samsung phones also have higher resolution cameras than Apple phones².
Design and Durability: Both Apple phones and Samsung phones have premium designs, with glass backs and metal frames. They also have IP68 ratings, which means they are dustproof and water-resistant. However, Apple phones have flat screens, large front notches, and rear camera modules with three or fewer lenses. Samsung phones have flat or curved screens, punch-hole front cameras, and rear camera modules with four or more lenses⁴.
Performance: Both Apple phones and Samsung phones have powerful processors, fast 5G connectivity, and long battery life. However, Apple phones have an edge in real-world performance, as they run iOS, which is optimized for their hardware. Samsung phones run Android, which is more customizable but less efficient. Apple phones also have better Face ID technology than Samsung phones' fingerprint sensors⁵.